Murray`s Superior Pomade — a bold orange tin featuring retro portraits of a man and woman with perfectly styled hair. A petrolatum-based American classic since 1925, heavy hold and high shine straight from the barbershop shelf.
SMT Double Concentrated Tomato Paste — a tall, narrow box of oversized vertical type, housing a squeeze tube illustrated on its own packaging. Italy`s double concentrated answer to a richer, deeper sauce.
From its expressive typography to the ornamental patterns rooted in Portuguese visual culture, Zélly Cevada Extra is a reminder that even everyday objects can carry decades of history and identity.
Good packaging design lasts because it reflects more than trends, it reflects a place, a time, and the people behind it.
Curious to see pieces like this in person? Book a museum visit through our website (typographicobjects.com) or contact us via DM for more information.
creative direction @jkudos research @isabeloverby animation @wilson_tuan_ voice @caitlin.yackley
Hau Max. Q Green Plum Herbal Candy — a gold foil pouch fronted by a suited dragon mid-howl, flanked by texts in bold lettering, retro illustration borders, and layered Traditional Chinese characters.
“It’s the Key” Tamagawa Sake — Japanese pure rice sake (Junmai Ginjo) from the Tamagawa Brewing Company in Niigata Prefecture, Japan. Its light, gently sweet, and tangy flavor profile with fruity aromas with low alcohol content is designed to be “the key” to unlocking sake appreciation.
Tomica by Takara Tomy — a long white box with a bold red end panel and a numbered spine, the same compact format that has housed decades of die-cast miniature vehicles. The illustration changes, the system never does.
Limonati by Borjomi Tarkhun — a vivid green can adorned with a red stag, mountain scenery, and tarragon sprigs, carrying a Georgian authentic recipe born in 1889. Herbal, fizzy, and built on over a century of tradition.
Bell`s Seasoning — yellow, loud, and unapologetically Americana, with a folk-art turkey standing guard over "Over 150 years of tradition." The William G. Bell Co.`s salt-free, seven-spice blend, synonymous with Thanksgiving since 1867.
Osaka Banpuku Karinpoi — a cherubic illustrated child framed by a fan-shaped sunburst, wheat stalks, turtles, and koi, all rendered in red, cream, and gold on a sturdy tin. Karinto fried dough wrapped in hardened candy, a Kansai confection once offered to the deity of learning.
Fuji No Ume Kobucha — a compact green-and-pink tin with a white lid, dressed in bold vertical kanji and a restrained two-tone palette that already hints at the taste inside. A plum-and-kelp powder from Hokkaido, as much a seasoning as it is a drink.
Ve-Tsin Gourmet Powder — a gold tin with a deep navy front panel, yellow floral borders, and a centered tulip emblem flanked by Traditional Chinese characters. Shanghai`s classic MSG seasoning, dressed with the quiet confidence of a pantry staple that needs no introduction.
Myaku-Myaku — a vivid blue tin featuring the EXPO 2025 mascot in a pop-art four-panel grid, each pose set against a different pastel background. Eight almond and macadamia nut cookies inside, infinite eyes watching.
Grateful to The Daily Heller for featuring Typographic Objects this week.
What started with a suitcase of curious typographic packaging has grown into a living museum of everyday letterforms from around the world.
Thank you, Steve Heller, for the generous spotlight.
I’d love to connect with researchers, writers, and curators who are interested in exploring typographic artifacts and cultural storytelling together. Reach out if that’s you.
Glysolid Glycerin-Cream — bold white type on a red tin, bilingual and borderless. A glycerin cream from Germany that needs no imagery to make its case.
Eigo de Gêmu (Tukapon Game) — a bold, graphic box in hot pink and neon green, stacked with oversized katakana and a tagline that wraps around the edges: "A game where you explain the Japanese word written on the card using only English, without using any Japanese." Typography as rulebook.
Murray`s Superior Pomade — a bold orange tin featuring retro portraits of a man and woman with perfectly styled hair. A petrolatum-based American classic since 1925, heavy hold and high shine straight from the barbershop shelf.
SMT Double Concentrated Tomato Paste — a tall, narrow box of oversized vertical type, housing a squeeze tube illustrated on its own packaging. Italy`s double concentrated answer to a richer, deeper sauce.
From its expressive typography to the ornamental patterns rooted in Portuguese visual culture, Zélly Cevada Extra is a reminder that even everyday objects can carry decades of history and identity.
Good packaging design lasts because it reflects more than trends, it reflects a place, a time, and the people behind it.
Curious to see pieces like this in person? Book a museum visit through our website (typographicobjects.com) or contact us via DM for more information.
creative direction @jkudos research @isabeloverby animation @wilson_tuan_ voice @caitlin.yackley
Hau Max. Q Green Plum Herbal Candy — a gold foil pouch fronted by a suited dragon mid-howl, flanked by texts in bold lettering, retro illustration borders, and layered Traditional Chinese characters.
“It’s the Key” Tamagawa Sake — Japanese pure rice sake (Junmai Ginjo) from the Tamagawa Brewing Company in Niigata Prefecture, Japan. Its light, gently sweet, and tangy flavor profile with fruity aromas with low alcohol content is designed to be “the key” to unlocking sake appreciation.
Tomica by Takara Tomy — a long white box with a bold red end panel and a numbered spine, the same compact format that has housed decades of die-cast miniature vehicles. The illustration changes, the system never does.
Limonati by Borjomi Tarkhun — a vivid green can adorned with a red stag, mountain scenery, and tarragon sprigs, carrying a Georgian authentic recipe born in 1889. Herbal, fizzy, and built on over a century of tradition.
Bell`s Seasoning — yellow, loud, and unapologetically Americana, with a folk-art turkey standing guard over "Over 150 years of tradition." The William G. Bell Co.`s salt-free, seven-spice blend, synonymous with Thanksgiving since 1867.
Osaka Banpuku Karinpoi — a cherubic illustrated child framed by a fan-shaped sunburst, wheat stalks, turtles, and koi, all rendered in red, cream, and gold on a sturdy tin. Karinto fried dough wrapped in hardened candy, a Kansai confection once offered to the deity of learning.
Fuji No Ume Kobucha — a compact green-and-pink tin with a white lid, dressed in bold vertical kanji and a restrained two-tone palette that already hints at the taste inside. A plum-and-kelp powder from Hokkaido, as much a seasoning as it is a drink.
Ve-Tsin Gourmet Powder — a gold tin with a deep navy front panel, yellow floral borders, and a centered tulip emblem flanked by Traditional Chinese characters. Shanghai`s classic MSG seasoning, dressed with the quiet confidence of a pantry staple that needs no introduction.
Myaku-Myaku — a vivid blue tin featuring the EXPO 2025 mascot in a pop-art four-panel grid, each pose set against a different pastel background. Eight almond and macadamia nut cookies inside, infinite eyes watching.
Grateful to The Daily Heller for featuring Typographic Objects this week.
What started with a suitcase of curious typographic packaging has grown into a living museum of everyday letterforms from around the world.
Thank you, Steve Heller, for the generous spotlight.
I’d love to connect with researchers, writers, and curators who are interested in exploring typographic artifacts and cultural storytelling together. Reach out if that’s you.
Glysolid Glycerin-Cream — bold white type on a red tin, bilingual and borderless. A glycerin cream from Germany that needs no imagery to make its case.
Eigo de Gêmu (Tukapon Game) — a bold, graphic box in hot pink and neon green, stacked with oversized katakana and a tagline that wraps around the edges: "A game where you explain the Japanese word written on the card using only English, without using any Japanese." Typography as rulebook.
