Myaku-Myaku — a vivid blue tin featuring the EXPO 2025 mascot in a pop-art four-panel grid, each pose set against a different pastel background. Eight almond and macadamia nut cookies inside, infinite eyes watching.
From its expressive typography to the ornamental patterns rooted in Portuguese visual culture, Zélly Cevada Extra is a reminder that even everyday objects can carry decades of history and identity.
Good packaging design lasts because it reflects more than trends, it reflects a place, a time, and the people behind it.
Curious to see pieces like this in person? Book a museum visit through our website (typographicobjects.com) or contact us via DM for more information.
creative direction @jkudos research @isabeloverby animation @wilson_tuan_ voice @caitlin.yackley
Grateful to The Daily Heller for featuring Typographic Objects this week.
What started with a suitcase of curious typographic packaging has grown into a living museum of everyday letterforms from around the world.
Thank you, Steve Heller, for the generous spotlight.
I’d love to connect with researchers, writers, and curators who are interested in exploring typographic artifacts and cultural storytelling together. Reach out if that’s you.
Limonati by Borjomi Tarkhun — a vivid green can adorned with a red stag, mountain scenery, and tarragon sprigs, carrying a Georgian authentic recipe born in 1889. Herbal, fizzy, and built on over a century of tradition.
Apple Sidra — a sunshine yellow can featuring a bold red apple sliced clean by a ribbon of text in both Latin and Traditional Chinese scripts. Taiwan`s beloved carbonated apple drink since 1965, crisp, clean, and proudly "without chemical colors."
Vintage Victorian Traditional English Tea — a powder blue mini tin adorned with gold lettering, engraved teaware illustrations, and forget-me-not florals. A loose-leaf English Breakfast tea as charming to display as it is to brew.
Turner Centre Ice Cream — a cream and navy carton from early 20th-century New England, bold Art Deco lettering anchored by an interlocked monogram and the tagline "It`s Frozen Health." Maine`s largest milk business, frozen in time.
Eigo de Gêmu (Tukapon Game) — a bold, graphic box in hot pink and neon green, stacked with oversized katakana and a tagline that wraps around the edges: "A game where you explain the Japanese word written on the card using only English, without using any Japanese." Typography as rulebook.
Senchasou Powder Tea — a yellow label framed by two red-crowned cranes and blooming peonies, with layered kanji and bold Latin type announcing a matcha-blended sencha from Shimane Prefecture. Traditional wafu elegance, steeped in 1939.
Hau Max. Q Green Plum Herbal Candy — a gold foil pouch fronted by a suited dragon mid-howl, flanked by texts in bold lettering, retro illustration borders, and layered Traditional Chinese characters.
AAA Balloon — colorful retro tubes filled with gel you squeeze onto a tiny yellow pipe to blow your own balloon. A nostalgic toy remembered for its bright packaging, sharp scent, and playful childhood competitions.
Monde Cream Crackers — a tall blue box dressed in dense ornamental borders, bilingual typography in both Latin and Indonesian scripts, and a diamond-framed cracker illustration. Premium quality, proudly printed on every side.
Myaku-Myaku — a vivid blue tin featuring the EXPO 2025 mascot in a pop-art four-panel grid, each pose set against a different pastel background. Eight almond and macadamia nut cookies inside, infinite eyes watching.
From its expressive typography to the ornamental patterns rooted in Portuguese visual culture, Zélly Cevada Extra is a reminder that even everyday objects can carry decades of history and identity.
Good packaging design lasts because it reflects more than trends, it reflects a place, a time, and the people behind it.
Curious to see pieces like this in person? Book a museum visit through our website (typographicobjects.com) or contact us via DM for more information.
creative direction @jkudos research @isabeloverby animation @wilson_tuan_ voice @caitlin.yackley
Grateful to The Daily Heller for featuring Typographic Objects this week.
What started with a suitcase of curious typographic packaging has grown into a living museum of everyday letterforms from around the world.
Thank you, Steve Heller, for the generous spotlight.
I’d love to connect with researchers, writers, and curators who are interested in exploring typographic artifacts and cultural storytelling together. Reach out if that’s you.
Limonati by Borjomi Tarkhun — a vivid green can adorned with a red stag, mountain scenery, and tarragon sprigs, carrying a Georgian authentic recipe born in 1889. Herbal, fizzy, and built on over a century of tradition.
Apple Sidra — a sunshine yellow can featuring a bold red apple sliced clean by a ribbon of text in both Latin and Traditional Chinese scripts. Taiwan`s beloved carbonated apple drink since 1965, crisp, clean, and proudly "without chemical colors."
Vintage Victorian Traditional English Tea — a powder blue mini tin adorned with gold lettering, engraved teaware illustrations, and forget-me-not florals. A loose-leaf English Breakfast tea as charming to display as it is to brew.
Turner Centre Ice Cream — a cream and navy carton from early 20th-century New England, bold Art Deco lettering anchored by an interlocked monogram and the tagline "It`s Frozen Health." Maine`s largest milk business, frozen in time.
Eigo de Gêmu (Tukapon Game) — a bold, graphic box in hot pink and neon green, stacked with oversized katakana and a tagline that wraps around the edges: "A game where you explain the Japanese word written on the card using only English, without using any Japanese." Typography as rulebook.
Senchasou Powder Tea — a yellow label framed by two red-crowned cranes and blooming peonies, with layered kanji and bold Latin type announcing a matcha-blended sencha from Shimane Prefecture. Traditional wafu elegance, steeped in 1939.
Hau Max. Q Green Plum Herbal Candy — a gold foil pouch fronted by a suited dragon mid-howl, flanked by texts in bold lettering, retro illustration borders, and layered Traditional Chinese characters.
AAA Balloon — colorful retro tubes filled with gel you squeeze onto a tiny yellow pipe to blow your own balloon. A nostalgic toy remembered for its bright packaging, sharp scent, and playful childhood competitions.
Monde Cream Crackers — a tall blue box dressed in dense ornamental borders, bilingual typography in both Latin and Indonesian scripts, and a diamond-framed cracker illustration. Premium quality, proudly printed on every side.
