From its expressive typography to the ornamental patterns rooted in Portuguese visual culture, Zélly Cevada Extra is a reminder that even everyday objects can carry decades of history and identity.
Good packaging design lasts because it reflects more than trends, it reflects a place, a time, and the people behind it.
Curious to see pieces like this in person? Book a museum visit through our website (typographicobjects.com) or contact us via DM for more information.
creative direction @jkudos research @isabeloverby animation @wilson_tuan_ voice @caitlin.yackley
Senchasou Powder Tea — a yellow label framed by two red-crowned cranes and blooming peonies, with layered kanji and bold Latin type announcing a matcha-blended sencha from Shimane Prefecture. Traditional wafu elegance, steeped in 1939.
Osaka Banpuku Karinpoi — a cherubic illustrated child framed by a fan-shaped sunburst, wheat stalks, turtles, and koi, all rendered in red, cream, and gold on a sturdy tin. Karinto fried dough wrapped in hardened candy, a Kansai confection once offered to the deity of learning.
Limonati by Borjomi Tarkhun — a vivid green can adorned with a red stag, mountain scenery, and tarragon sprigs, carrying a Georgian authentic recipe born in 1889. Herbal, fizzy, and built on over a century of tradition.
Ernie Ball Regular Slinky — iconic neon green packaging with bold typography and the soaring eagle logo, holding a set of nickel wound guitar strings trusted by players worldwide.
Maizena — a bold yellow box anchored by a towering blackletter wordmark and a swooping two-tone graphic, with small food illustrations lining the side. La única y original cornstarch, a kitchen staple across Spanish-speaking households.
Shamshiri Persian Tea — whole leaf tea flavored with bergamot oil, offering a rich amber brew enjoyed sweetened or unsweetened. a blend deeply rooted in persian tea culture.
Delicia Flor de Tilia — dried linden flowers from the Tilia tree, commonly brewed into calming herbal tea. Known for its traditional use in promoting relaxation and wellness.
Porthos Sardines — canned sardines from portugal, packed in sauces or olive oil and known for their bold musketeer packaging. rich in omega-3 and protein.
Spring & Mulberry Lavender Rose — slate blue packaging with oversized serif type and a window cut straight through to the bar, revealing flecks of rose and gold. A 72% cacao, date-sweetened chocolate that reads more apothecary jar than candy aisle.
Murray`s Superior Pomade — a bold orange tin featuring retro portraits of a man and woman with perfectly styled hair. A petrolatum-based American classic since 1925, heavy hold and high shine straight from the barbershop shelf.
Sora Iro Cola — a clear glass bottle with a single deep blue label, script typography curving across a clean navy field. A sky-colored cola from Okayama, seasoned with Setouchi salt and bottled like a souvenir.
Gandour Mastic Gum — Middle Eastern chewing gum with mastic flavor. Mastic is a resin with a unique flavor and aroma, often described as having notes of pine, cedar, and citrus.
Princess Sally Rice — aromatic, medium-long grain rice derived from Indica rice, similar to Basmati, produced in Kamogawa City, Chiba Prefecture, Japan.
Roihi-Tsuboko — a kraft-toned box anchored by a portrait medallion, ornate borders, and layered kanji, holding 156 coin-sized heat patches for shoulder and lower back pain. Nichiban`s quietly iconic remedy, since 1930.
Yifon Braised Mackerel — a clean white tin anchored by a sweeping brushstroke kanji for "saba," framed in gold and flanked by dense Japanese and Chinese text. A Singapore-made homage to Japanese washoku, miso-braised and ready to eat.
From its expressive typography to the ornamental patterns rooted in Portuguese visual culture, Zélly Cevada Extra is a reminder that even everyday objects can carry decades of history and identity.
Good packaging design lasts because it reflects more than trends, it reflects a place, a time, and the people behind it.
Curious to see pieces like this in person? Book a museum visit through our website (typographicobjects.com) or contact us via DM for more information.
creative direction @jkudos research @isabeloverby animation @wilson_tuan_ voice @caitlin.yackley
Senchasou Powder Tea — a yellow label framed by two red-crowned cranes and blooming peonies, with layered kanji and bold Latin type announcing a matcha-blended sencha from Shimane Prefecture. Traditional wafu elegance, steeped in 1939.
Osaka Banpuku Karinpoi — a cherubic illustrated child framed by a fan-shaped sunburst, wheat stalks, turtles, and koi, all rendered in red, cream, and gold on a sturdy tin. Karinto fried dough wrapped in hardened candy, a Kansai confection once offered to the deity of learning.
Limonati by Borjomi Tarkhun — a vivid green can adorned with a red stag, mountain scenery, and tarragon sprigs, carrying a Georgian authentic recipe born in 1889. Herbal, fizzy, and built on over a century of tradition.
Ernie Ball Regular Slinky — iconic neon green packaging with bold typography and the soaring eagle logo, holding a set of nickel wound guitar strings trusted by players worldwide.
Maizena — a bold yellow box anchored by a towering blackletter wordmark and a swooping two-tone graphic, with small food illustrations lining the side. La única y original cornstarch, a kitchen staple across Spanish-speaking households.
Shamshiri Persian Tea — whole leaf tea flavored with bergamot oil, offering a rich amber brew enjoyed sweetened or unsweetened. a blend deeply rooted in persian tea culture.
Delicia Flor de Tilia — dried linden flowers from the Tilia tree, commonly brewed into calming herbal tea. Known for its traditional use in promoting relaxation and wellness.
Porthos Sardines — canned sardines from portugal, packed in sauces or olive oil and known for their bold musketeer packaging. rich in omega-3 and protein.
Spring & Mulberry Lavender Rose — slate blue packaging with oversized serif type and a window cut straight through to the bar, revealing flecks of rose and gold. A 72% cacao, date-sweetened chocolate that reads more apothecary jar than candy aisle.
Murray`s Superior Pomade — a bold orange tin featuring retro portraits of a man and woman with perfectly styled hair. A petrolatum-based American classic since 1925, heavy hold and high shine straight from the barbershop shelf.
Sora Iro Cola — a clear glass bottle with a single deep blue label, script typography curving across a clean navy field. A sky-colored cola from Okayama, seasoned with Setouchi salt and bottled like a souvenir.
Gandour Mastic Gum — Middle Eastern chewing gum with mastic flavor. Mastic is a resin with a unique flavor and aroma, often described as having notes of pine, cedar, and citrus.
Princess Sally Rice — aromatic, medium-long grain rice derived from Indica rice, similar to Basmati, produced in Kamogawa City, Chiba Prefecture, Japan.
Roihi-Tsuboko — a kraft-toned box anchored by a portrait medallion, ornate borders, and layered kanji, holding 156 coin-sized heat patches for shoulder and lower back pain. Nichiban`s quietly iconic remedy, since 1930.
Yifon Braised Mackerel — a clean white tin anchored by a sweeping brushstroke kanji for "saba," framed in gold and flanked by dense Japanese and Chinese text. A Singapore-made homage to Japanese washoku, miso-braised and ready to eat.
