Ever notice how tinned fish packaging goes unnecessarily hard? There’s a reason.
Good design doesn’t happen by accident. It’s built through history, constraint, and intention.
Drop your favorite tinned fish packaging in the comments, and maybe soon you`ll see it in our museum!
creative direction @jkudos
research @isabeloverby
animation & voice @caitlin.yackley
special thanks @mrkelmanson
#typeobjt #typeface #typography #packagingdesign
…