Roihi-Tsuboko — a kraft-toned box anchored by a portrait medallion, ornate borders, and layered kanji, holding 156 coin-sized heat patches for shoulder and lower back pain. Nichiban`s quietly iconic remedy, since 1930.
From its expressive typography to the ornamental patterns rooted in Portuguese visual culture, Zélly Cevada Extra is a reminder that even everyday objects can carry decades of history and identity.
Good packaging design lasts because it reflects more than trends, it reflects a place, a time, and the people behind it.
Curious to see pieces like this in person? Book a museum visit through our website (typographicobjects.com) or contact us via DM for more information.
creative direction @jkudos research @isabeloverby animation @wilson_tuan_ voice @caitlin.yackley
Tiger Balm Liniment — a compact orange-and-red box crowned with rows of green Chinese character medallions, a leaping tiger, and trilingual text in English, Thai, and Chinese. Twenty-eight milliliters of herbal heat, trusted across continents.
Fuji No Ume Kobucha — a compact green-and-pink tin with a white lid, dressed in bold vertical kanji and a restrained two-tone palette that already hints at the taste inside. A plum-and-kelp powder from Hokkaido, as much a seasoning as it is a drink.
Sora Iro Cola — a clear glass bottle with a single deep blue label, script typography curving across a clean navy field. A sky-colored cola from Okayama, seasoned with Setouchi salt and bottled like a souvenir.
AAA Balloon — colorful retro tubes filled with gel you squeeze onto a tiny yellow pipe to blow your own balloon. A nostalgic toy remembered for its bright packaging, sharp scent, and playful childhood competitions.
Orion`s Minivita C — a yellow star-studded box holding miniature candy sticks styled after cigarettes, with bold red typography and katakana that reads "cigarette." A Japanese dagashi classic since 1978, vitamin C never looked this mischievous.
Murray’s HAIR-GLO — soft hair dressing for all types of hair, containing coconut oil and lanolin, established in 1925. It is designed to add shine and condition hair and can be used as a top coat over firmer pomades.
Colonel Perfect Tailors` Chalk — a cream box trimmed in navy blue, featuring an illustrated figure in a tall military hat and the claim "Finest Ingredients." A wax-based fabric marking tool from early 20th-century New York, precise enough to earn its rank.
Murray`s Superior Pomade — a bold orange tin featuring retro portraits of a man and woman with perfectly styled hair. A petrolatum-based American classic since 1925, heavy hold and high shine straight from the barbershop shelf.
Myaku-Myaku — a vivid blue tin featuring the EXPO 2025 mascot in a pop-art four-panel grid, each pose set against a different pastel background. Eight almond and macadamia nut cookies inside, infinite eyes watching.
Eigo de Gêmu (Tukapon Game) — a bold, graphic box in hot pink and neon green, stacked with oversized katakana and a tagline that wraps around the edges: "A game where you explain the Japanese word written on the card using only English, without using any Japanese." Typography as rulebook.
Maizena — a bold yellow box anchored by a towering blackletter wordmark and a swooping two-tone graphic, with small food illustrations lining the side. La única y original cornstarch, a kitchen staple across Spanish-speaking households.
Raijmakers Heetmakers — a crisp white vintage-style box cradling a 150ml bottle of Carolina Reaper and spicy ginger hot sauce. Ornate engravings, a grimacing jester, and bold serif lettering warn you before the heat does.
Al Rabie The Original Orange Drink — A familiar black-and-orange carton of orange juice, featuring playful citrus illustrations, offers a refreshing, preservative-free sip wherever you are.
Roihi-Tsuboko — a kraft-toned box anchored by a portrait medallion, ornate borders, and layered kanji, holding 156 coin-sized heat patches for shoulder and lower back pain. Nichiban`s quietly iconic remedy, since 1930.
From its expressive typography to the ornamental patterns rooted in Portuguese visual culture, Zélly Cevada Extra is a reminder that even everyday objects can carry decades of history and identity.
Good packaging design lasts because it reflects more than trends, it reflects a place, a time, and the people behind it.
Curious to see pieces like this in person? Book a museum visit through our website (typographicobjects.com) or contact us via DM for more information.
creative direction @jkudos research @isabeloverby animation @wilson_tuan_ voice @caitlin.yackley
Tiger Balm Liniment — a compact orange-and-red box crowned with rows of green Chinese character medallions, a leaping tiger, and trilingual text in English, Thai, and Chinese. Twenty-eight milliliters of herbal heat, trusted across continents.
Fuji No Ume Kobucha — a compact green-and-pink tin with a white lid, dressed in bold vertical kanji and a restrained two-tone palette that already hints at the taste inside. A plum-and-kelp powder from Hokkaido, as much a seasoning as it is a drink.
Sora Iro Cola — a clear glass bottle with a single deep blue label, script typography curving across a clean navy field. A sky-colored cola from Okayama, seasoned with Setouchi salt and bottled like a souvenir.
AAA Balloon — colorful retro tubes filled with gel you squeeze onto a tiny yellow pipe to blow your own balloon. A nostalgic toy remembered for its bright packaging, sharp scent, and playful childhood competitions.
Orion`s Minivita C — a yellow star-studded box holding miniature candy sticks styled after cigarettes, with bold red typography and katakana that reads "cigarette." A Japanese dagashi classic since 1978, vitamin C never looked this mischievous.
Murray’s HAIR-GLO — soft hair dressing for all types of hair, containing coconut oil and lanolin, established in 1925. It is designed to add shine and condition hair and can be used as a top coat over firmer pomades.
Colonel Perfect Tailors` Chalk — a cream box trimmed in navy blue, featuring an illustrated figure in a tall military hat and the claim "Finest Ingredients." A wax-based fabric marking tool from early 20th-century New York, precise enough to earn its rank.
Murray`s Superior Pomade — a bold orange tin featuring retro portraits of a man and woman with perfectly styled hair. A petrolatum-based American classic since 1925, heavy hold and high shine straight from the barbershop shelf.
Myaku-Myaku — a vivid blue tin featuring the EXPO 2025 mascot in a pop-art four-panel grid, each pose set against a different pastel background. Eight almond and macadamia nut cookies inside, infinite eyes watching.
Eigo de Gêmu (Tukapon Game) — a bold, graphic box in hot pink and neon green, stacked with oversized katakana and a tagline that wraps around the edges: "A game where you explain the Japanese word written on the card using only English, without using any Japanese." Typography as rulebook.
Maizena — a bold yellow box anchored by a towering blackletter wordmark and a swooping two-tone graphic, with small food illustrations lining the side. La única y original cornstarch, a kitchen staple across Spanish-speaking households.
Raijmakers Heetmakers — a crisp white vintage-style box cradling a 150ml bottle of Carolina Reaper and spicy ginger hot sauce. Ornate engravings, a grimacing jester, and bold serif lettering warn you before the heat does.
Al Rabie The Original Orange Drink — A familiar black-and-orange carton of orange juice, featuring playful citrus illustrations, offers a refreshing, preservative-free sip wherever you are.
